Fanjue Liu 刘璠珏

My research is situated at the intersection of media psychology and human-computer interaction (HCI), focusing on the evolving dynamics between humans and advanced technologies. I'm driven by a curiosity to unravel how emergent technologies like virtual influencers, voice assistants, and humanoid robots are increasingly blurring the lines between reality and virtuality. My work aims to dissect and understand the complex mechanisms through which these technologies exert influence — exploring how they shape human attribution, cognitive processes, and decision-making behaviors.

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As a quantitative researcher, I primarily utilize experimental methods and surveys complemented by computational and systematic review approaches, to uncover underlying mechanisms and boundary conditions shaping consumer interactions with these technologies. My research has been published in peer-reviewed journals, including Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Technological Forecasting and Social Change, Journal of Promotion Management, Journal of Information Technology & Politics, Journal of Broadcasting & Electronic Media, International Journal of Public Opinion Research, New Media & Society, etc.