Fanjue Liu 刘璠珏

My research focuses on how intelligent technology reshapes human cognitive patterns and social interaction paradigms across three key dimensions: (1) human-machine communication (HMC), where I investigate how intelligent technologies are constructed as digital interlocutors and examines their mutual shaping relationships with humans; (2) the transformative effects of virtual influencers, aiming to decipher the mechanisms underlying their persuasive power and to identify boundary conditions that enhance their effectiveness in in digital marketing; (3) participatory democracy in the AI communication process, which centers on how technology transforms the ways in which the public engages with societal issues.

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As a quantitative researcher, I primarily utilize experimental methods and surveys complemented by computational and systematic review approaches. My research has been published in peer-reviewed journals, including Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, Technological Forecasting and Social Change, Journal of Information Technology & Politics, New Media & Society, etc.