Fanjue Liu 刘璠珏

My research examines the changing relationship between humans and machines. I am especially interested in how AI reflects human desires, biases, emotions, and social expectations back to us, while also quietly reshaping how people trust, connect, and make decisions.

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My work develops along three connected lines: (1) human-AI relationships and AI intimacy, examining how AI becomes a source of companionship, emotional support, and relational imagination; (2) virtual influencers and digital marketing, studying how virtual humans shape authenticity, responsibility attribution, and persuasion in commercial and advocacy contexts; and (3) public understanding of AI, exploring how people encounter AI through news, public discussion, and everyday experience, and how these encounters shape policy attitudes, ethical concerns, and civic engagement.

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Methodologically, I am primarily a quantitative researcher. I use experiments, surveys, longitudinal designs, and computational approaches to examine the psychological and social consequences of intelligent technologies.