PUBLISHED WORK
PUBLICATIONS
The Rise and Impact of Virtual Influencers
Liu, F. & Wang, R. (2025). Fostering parasocial relationships with virtual influencers in the uncanny valley: Anthropomorphism, autonomy, and a multigroup comparison. Journal of Business Research, 186, 115024. https://doi.org/10.1016/j.jbusres.2024.115024
Liu, F. & Lee, Y. H. (2024). Virtually authentic: Examining the match-up hypothesis between human vs. virtual influencers and product types. Journal of Product & Brand Management, 33(2), 287-299. https://doi.org/10.1108/JPBM-03-2023-4418
You, L., & Liu, F*. (2024). From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. Technological Forecasting and Social Change, 207, 123650. https://doi.org/10.1016/j.techfore.2024.123650
Liu, F. & Lee, Y. H. (2024). Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception. Journal of Retailing and Consumer Services, 77, 103685. https://doi.org/10.1016/j.jretconser.2023.103685
Liu, F., & Lee, Y. H. (2022). Unveiling behind-the-scenes human interventions and examining consumers’ source orientation in virtual influencer endorsements. In Proceedings of ACM International Conference on Interactive Media Experiences (pp. 175-192). https://doi.org/10.1145/3505284.3529962
HCI and HMC
Xu, K., Chen, X., Liu, F., & Huang, L. (2024). What did you hear and what did you see? Understanding the transparency of facial recognition and speech recognition systems during human-robot interaction. New Media & Society, 0(0). https://doi.org/10.1177/14614448241256899
Liu, F. (2023). Hanging out with my pandemic pal: Contextualizing motivations of anthropomorphizing voice assistants during Covid-19. Journal of Promotion Management, 29(5), 676-704. https://doi.org/10.1080/10496491.2022.2163031
Xu, K., Liu, F., Chen, X., & Lombard, M. (2023). The Media are Social Actors paradigm and beyond: Theory, evidence, and future research. In S. Nah (Ed.), Research Handbook on AI and Communication. Edward Elgar.
Xu, K., Chan-Olmsted, S., & Liu, F. (2022). Smart speakers require smart management: Two routes from user gratifications to privacy settings. International Journal of Communication, 16, 192-214.
Chen, M., Liu, F., & Lee, Y. H. (2022). My tutor is an AI: The effects of involvement and tutor type on perceived quality, perceived credibility, and use intention. In H. Degen & S. Ntoa (Eds.), Artificial Intelligence in HCI. HCII 2022, Lecture Notes in Computer Science (Vol. 13336). Springer, Cham. https://doi.org/10.1007/978-3-031-05643-7_15
Makady, H., & Liu, F. (2022). The status of human-machine communication research: A decade of publication trends across top-ranking journals. In M. Kurosu (Ed.), Human-Computer Interaction. Theoretical Approaches and Design Methods. HCII 2022, Lecture Notes in Computer Science (Vol. 13302). Springer, Cham. https://doi.org/10.1007/978-3-031-05311-5_6
Xu, K., Liu, F., Mou, Y., Wu, Y., Zeng, J., & Schäfer, M. S. (2020). Using machine learning to learn machines: A cross-cultural study of users’ responses to machine-generated artworks. Journal of Broadcasting & Electronic Media, 64(4), 566-591. https://doi.org/10.1080/08838151.2020.1835136
Public Perceptions of AI
Chen, M., Koratsky, I., Liu, F., & Nah, S. (Accepted). Generative AI in the news: The impact of framing on public attitude and Engagement. In Proceedings of the HCI International 2025 Conference.
Liu, F., Makady, H., Nah, S. & McNealy, J. (2023). When citizens support AI policies: The moderating roles of AI efficacy on AI news, discussion, and literacy. Journal of Information Technology & Politics, 1-17. https://doi.org/10.1080/19331681.2023.2294363
Nah, S., Liu, F., Shao, C., Romanova, E., & Nam, G. (2024). When trust in AI mediates: AI news use, public discussion, and civic participation. International Journal of Public Opinion Research, 36(2), edae019. https://doi.org/10.1093/ijpor/edae019